I'm a certified AI consultant, marketing leader, and business owner with 14 years running a fitness and wellness business. I built AI Brand Fit because I understand what you're dealing with - and I know most AI solutions weren't designed for how we actually work.
After 25 years in marketing leadership and 14 years running Bounce Fitness Club, I learned something important: the people selling AI solutions to small business owners have never actually run a small business.
When I relocated Bounce Fitness from Atlanta to Louisville, I had to rebuild everything from scratch. I didn't have a tech team. I didn't have unlimited time to 'figure out' new platforms. I had clients who needed me, a business to run, and zero margin for error.
So I started implementing AI the only way that made sense - strategically, incrementally, and always with the question: does this amplify what makes my brand human, or replace it?
That became the foundation for AI Brand Fit. Every system I build for clients is something I've tested in my own business first. Every strategy session draws from real experience, not theory.
I built this because wellness professionals deserve AI consulting from someone who actually understands what it's like to be maxed out on time, revenue-capped, and committed to staying authentic while trying to grow
Experience
My Background

I bring a rare combination to AI consulting: 25+ years of marketing leadership, plus 14 years of hands-on experience running a fitness and wellness business. That dual perspective means I understand both the strategy you need and the day-to-day reality you’re living.
I’ve led brand strategy and marketing across corporate and education environments, and I’m a CPD-accredited, internationally certified AI consultant. But what matters most is this: I help fitness and wellness professionals implement AI systems that work in real business conditions, not just in theory.
Experience
Experience
Key credentials:
• 25+ years marketing leadership experience
• Internationally Certified AI Consultant
• MBA + Master's in Digital Marketing
• 14 years operating Bounce Fitness Club
• Corporate brand strategist
On a personal note, I live in Louisville with my husband and our dog Bailey. When I'm not consulting or running Bounce Fitness, I'm either training for my next 5K (in rebound boots) or testing new AI tools - my friends and family have become reluctant participants in my AI twin and AI photoshoot experiments.

Take the AI Brand Fit Audit to get your personalized AI assessment - or contact me if you'd rather talk through your needs first.
Experience

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